Using Social Media to Market Your Multifamily Apartments
When it comes to marketing multifamily apartments, social media has changed the game and has become increasingly integral to creating a successful marketing plan. The reasons for this are numerous, but among the top are the constantly increasing presence of both baby boomers and millennials on social media, as well as the multifamily sector’s big shift towards these as their target market over the past decade. If you aren’t marketing your multifamily apartments on social media yet, now is the time to make your move. Let’s check out some of the benefits from a few of the more prominent social media platforms.
Although Facebook has recently gotten some negative press, it still remains the leading social media platform, with 2.20 billion active users as of March 31, 2018. With an average growth rate of 20 million users per month, it shows no signs of stopping anytime soon, making it a necessity when it comes to marketing your multifamily apartments. Facebook can be utilized in a couple of different ways. First off, creating a Facebook Business Page is a free and easy way to allow you to share videos and post pictures of your property. If you have a budget that allows for it, you may also choose to create a Facebook Ads campaign. The biggest draw here is that it allows you to target your specific demographic and set your own budget parameters.
Although you may not initially think of YouTube as a way to market your multifamily apartments, think again. With over 4 billion views per day and one hour of video being uploaded every second, YouTube remains a strong force in social media. Creating a video that showcases your property through a guided home tour is a great way to draw some attention to it. As an extra bonus, posting on YouTube is entirely free.
Instagram is a smart way to build a following and get some exposure for your multifamily apartments. Due to the fact that Instagram is highly visual (even more so than the other platforms), it is important to adopt an 80/20 approach when posting. This means that the vast majority of your posts should relate to the community around your listing as opposed to directly focusing on you or your listing. One way to do this is to repost content put up by local restaurants or vendors. Instagram is also completely free.
With an average of 500 million tweets per day, Twitter remains another front runner in the social media game. Similar to Instagram, marketing for your multifamily apartments can be done on Twitter by using cross-promotion tactics with other local businesses or personalities. In essence, creating a cross-promotion is like borrowing another person’s audience and allowing them to do the same with yours. Keeping your name or image fresh in your local community’s mind will help to keep focus on your multifamily property.
What Do I Post?
Now that you understand the basics of using some of the more prominent social media platforms to market your multifamily apartments, you may be wondering if there are some additional guidelines for posts. Remember that your goal here is to build your community and expose your brand, so make sure to post engaging and interesting content that will speak directly to your target market. Regularly reviewing your analytics will help you to have a better understanding of what types of actions on your part (posting pictures, videos, time of day you are posting, et cetera) are eliciting the biggest responses.
How Often Do I Post?
Using social media to help market your multifamily apartments is relatively easy and essentially free, unless, of course, you choose to pay for ads. It can also, however, be extremely time-consuming if you’re not sure what you’re doing. The more active you are on your social media sites, the more your search rankings improve and the less obscure you become to the internet and its various search engines. In other words, posting sporadically for a few months isn’t going to get you the results that you are looking for. You should be posting regularly and on a schedule. For that reason, you may want to consider hiring a professional who has the time and expertise to maintain your social media sites for you and keep you relevant in the ways that best benefit you.
Looking for Multifamily Apartments in the Hattiesburg Area?
Now that you have all of the tools to build a successful social media marketing plan for your multifamily apartments, it’s time to find your next multifamily investment property. At SVN | Southgate Realty, LLC, we’ve spent nearly four decades establishing ourselves as a leader in multifamily investments for Hattiesburg and throughout South Mississippi. Our team is eager to help you find your next investment and we look forward to showing you our database of quality multifamily properties. Contact us today to begin your search!